risk management at KLICK!

“Klick document solution” is one of local company at Yogyakarta that professional at document processing. This company is including to a newc

omers in their market. Klick established on March 26, 2010. Nevertheless, Klick still committed to become number 1 in their market in this case in term of document solution. Vision of this company is to become the best provider service of document processing in Yogyakarta, and the mission of this company is to increase their quality through never stop innovation. The name of its CEO is Budi Cahyono, SE which is alumni of our campus.

Klick located at Jalan Affandi no1 Yogyakarta. This location is very strategic because located among three big universities in Yogyakarta such as Universitas Gadjah Mada, Universitas Negeri Yogyakarta, Universitas Sanata Dharma moreover klick also near with our law faculty of UAJY.

The superiority of Klick that makes them different with other is on their services which is provide digital printing, copy machine, document processing and those kind of services under one roof. So, the customer doesn’t feel busy because they can do in one place. Now, klick has almost 30 employee that works in they store. Start from Customer service until its management.

The Business

As I mentioned before, Klick is include as a Profit-oriented company that work in document processing or copy center market. Need a huge amount to start this kind of business. Klick serve almost everything that related to document processing. Start from photocopy, editing, printing, make a ballyhoo or advertisement outdoor or indoor, make booklet, merchandise, laser service, and make trodat stamp.

The main customer of Klick is student of university, because they are the main selling target of Klick, but Klick also serve everyone who need document processing such as make booklet, photocopy, etc. in term of machine Klick applied contract appointment with the supplier, so if the machine broken it will be charge to supplier.

Business Risk

            According to Merna and Smith 1996 in the book “corporate risk management”, there a lot of typical source of risk in business. If I relate those types with what happen in Klick, I conclude that this company has source of risk such as:

a)      Market Risk : Competition, Customer Satisfaction

·        Klick has a lot of competitor around Yogyakarta, so it’s harder to make customer loyal and satisfied (few market with a lot of player).

b)      Technical risk : Operational efficiency

·        If there is no customer that day or just a few customer, Klick still have to pay operational cost. Such as: employee payroll and electricity.

c)      Human Risk : Error

·        Because employee’s lack/error can damage the machine, so they need to train first before start work.

How does company manage the risk?

            The risk that Klick had is a common risk in this type of company. So, there is couples strategy that company applied to deal with it. To minimize the risk the company faces with keep promoting the store through many media like newspaper, radio, internet etc and also supported by employees hospitality through customer. to minimize the human risk company keep training their employee so that they can perform better.

Conclusion

            At this type of market, the risks among the player are quite similar one to another which is small market with a lot of player. But, klick faces this with keep promoting the company through many media in the same time increase innovation and employee performance over the time. Nowadays they start to became one of famous copy center and document solution in Yogyakarta.